Dallas Cowboys History

With 48 years of football history, the Dallas Cowboys have become the world's premier football organization.


Dallas Cowboys: Introduction

Dallas Cowboys tickets may be the hottest tickets in sports and are sought after from every corner of the globe. Over their 40-plus year history, the Dallas Cowboys have become synonymous with football. Dallas Cowboys history is filled with controversial figures, amazing talents, sports icons, football Gods, and some famous cheerleaders to boot. From the Landry Era through the Triplets and all the way to the current generation, America's Team has been the epitome of America's game.

Dallas Cowboys : Landry

As an expansion team in 1960, the Dallas Cowboys signed New York Giants defensive coordinator Tom Landry as their first head coach. In an era before free agency and with stiff competition for college players in the form of the AFL, Tom Landry and the Dallas Cowboys faced a tough proposition in landing talent. The lack of talent and the poor ability to acquire it shoved the Dallas Cowboys to a winless debut and many losing seasons after that.

Tom Landry's plan for the Dallas Cowboys began to come together through the NFL Draft and landed talent like Don Meredith, Don Perkins, Bob Lilly, and Bob Hayes. The faith in Tom Landry paid off and the Dallas Cowboys became a dominant force by 1967. The 1967 Ice Bowl between Tom Landry's Dallas Cowboys and Vince Lombardi's Green Bay Packers set the standard for football that shaped the game for decades to come. The Dallas Cowboys were on the verge of taking it all and by the 1970s a dynasty was ready to be born.

Dallas Cowboys: America's Team

The Dallas Cowboys continued to bring in talent and had all the pieces for a Super Bowl team by the time 1970 came around. With the addition of mobile QB Roger Staubach and TE Mike Ditka proved to be turning points. In 1971 the Dallas Cowboys won their first Super Bowl in a blowout, and the Boys of Big D had arrived. Legends like Tony Dorsett and Eddie "Too Tall" Jones helped capture the hearts of fans everywhere and Dallas Cowboys tickets became the most wanted tickets in the NFL. It was in this time that the Dallas Cowboys were dubbed "America's Team".

Tom Landry guided the Dallas Cowboys to victory in Super Bowl XII in 1978, and America's Team remained a fixture in American culture and put a face on the sport to international fans. The Dallas Cowboys continued to run all over the NFL but would not reach the Super Bowl again under Landry. As fan support waivered a bit, owner Jerry Jones emerged on the scene and would shape the Dallas Cowboys and football forever.

Dallas Cowboys: Jerry & Jimmy

A former football standout himself, Jerry Jones wanted the Dallas Cowboys to be America's Team again. With a new change needed, Jerry Jones would eventually replace the icon Tom Landry with fiery coach Jimmy Johnson in 1989. The move angered fans with Dallas Cowboys tickets a great deal, but the changing of the guard was necessary. The combined eye for talent of Jimmy Johnson and Jerry Jones would lead to many shrewd roster moves, the first of which was drafting QB Troy Aikman first overall in the 1989 NFL Draft with FB Darryl Johnson coming in round two. 

Jimmy Johnson cleaned house at the Dallas Cowboys organization and changed the fate of the team forever with the Herschel Walker trade with the Minnesota Vikings. Jimmy Johnson and the Dallas Cowboys traded away the great Herschel Walker for a slew of draft picks and players. The result was a terrible 1-15 1989-1990 NFL season for the Dallas Cowboys, but the season left the team in the perfect position to take the future.    

Dallas Cowboys: The Triplets

The first selection of the Dallas Cowboys in the 1990 NFL Draft was running back Emmitt Smith. The rookie running back joined QB Troy Aikman and WR Michael Irvin, who were already developing an almost supernatural QB-WR relationship on the field. The Dallas Cowboys also began building an offensive line around these three skill-position players. The acquisition of TE Jay Novacheck gave the Dallas Cowboys a new dimension in their passing attack.

Continuing to build through the NFL Draft as well as some careful free-agent signings turned the Dallas Cowboys from a 1-15 team into a powerhouse within three years. With an offense led by "The Triplets" Troy Aikman, Emmitt Smith, and Michael Irvin, the Dallas Cowboys blew through the NFL in 1992 to a 13-3 record and a Super Bowl victory. The sales of Dallas Cowboys tickets set new records and sold out both home and away games. Under the leadership of the Triplets, the Dallas Cowboys were again America's Team.

The Dallas Cowboys won a second-straight Super Bowl but all was not well. Jimmy Johnson would eventually quit and be replaced by Barry Switzer. The Dallas Cowboys failed to win a Super Bowl in the first year of Barry Switzer's reign. Jerry Jones stepped up to the plate once again and signed perhaps the best cornerback to ever play football, Deion Sanders. With the Triplets on the offensive side of the ball and Deion Sanders joining Darren Woodson on defense, the Dallas Cowboys won Super Bowl XXX in 1995.

Dallas Cowboys: Bill Parcells

The Hall of Fame trio known as the Triplets was broken up when Michael Irvin suffered a career-ending injury against the Philadelphia Eagles. The Dallas Cowboys also found themselves victims of both the injury bug and the salary cap as the powerful pair of outside forces waged war on the Dallas Cowboys and their record suffered. Barry Switzer resigned and was replaced by a pair of coaches in Chan Gailey and Dave Campo whose names still anger fans to this day. Dallas Cowboys tickets still sold out for every game, but the fans were hungry for a winner.

In 2003 Jerry Jones picked a certified winner and team builder in Bill Parcells to be the head coach of the Dallas Cowboys. Bill Parcells wasted little time in overhauling the Dallas Cowboys into a tough, winning team. Over the next few years, the Dallas Cowboys would bring in a flush of talent through the NFL Draft. Bill Parcells also transitioned the Dallas Cowboys defense from the old 4-3 to the 3-4. Bill Parcells targeted and brought in talent like OLB DeMarcus Ware, QB Tony Romo, CB Terrance Newman, and TE Jason Witten.

Dallas Cowboys: Romo & T.O.

Under Bill Parcells, the Dallas Cowboys rapidly improved their record en route to changing their team identity. After a few veteran QBs were tried, the starting quarterback job of the Dallas Cowboys was given to 2003 undrafted free agent Tony Romo. WR Terrell Owens was also brought in to lead the new offense. Tony Romo and Terrell Owens clicked right away, and the pair became the premier QB/WR combination in the NFL. With a charismatic leader in Tony Romo, a franchise player in Terrell Owens, and a defensive monster in DeMarcus Ware, Dallas Cowboys tickets began to fly out of box offices across the country.

Heartbreak struck this new-look Dallas Cowboys team in the 2006 playoffs with a last-second loss to the Seattle Seahawks. In response to this development Bill Parcells returned to retirement. After an extensive search for a replacement, the Dallas Cowboys hired Sand Diego Chargers defensive coordinator and native Texan Wade Phillips. A master of the 3-4 defense, Wade Phillips got the Dallas Cowboys running at a high clip, and the team again made the playoffs. A testament to their individual talent and the loyalty of their fans, the Dallas Cowboys sent 13 players to the 2008 Pro Bowl.

Dallas Cowboys: Legacy & Future

Dallas Cowboys tickets have set records for the streak of consecutive sell outs both at home or on the road. The Dallas Cowboys can always draw a crowd and the team, along with the Dallas Cowboys cheerleaders, has become world famous. The 2008 Dallas Cowboys have also added a great deal of talent like rookie RB Felix Jones and controversial CB Adam "Pac-Man" Jones. With a state-of-the-art stadium looking to debut in the 2009 NFL season the Dallas Cowboys will set even more records, while Dallas Cowboys tickets fly out of the box office.

Beyond the sales of Dallas Cowboys tickets, gear, memorabilia, stadiums, and other material things, the Dallas Cowboys have had a strong influence on modern football. From the spectacle of the game, to how a team is built, to how a team is run, the Dallas Cowboys continue to set the standard that all other NFL teams look to follow.   

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